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- <text id=94TT0408>
- <title>
- Apr. 18, 1994: To our Readers
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Apr. 18, 1994 Is It All Over for Smokers?
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- TO OUR READERS, Page 4
- Elizabeth Valk Long
-
- President
- </hdr>
- <body>
- <p> Jim Collins, TIME's newly appointed arts and media editor,
- is a journalist acutely adept at eyeing and analyzing trends.
- But in the late '80s he himself became part of a significant
- one. Like other disaffected Wall Streeters of the era, Collins,
- who holds an M.B.A. from Columbia University, left his job at
- a New York investment bank in search of something more fulfilling.
- Thankfully, it was not the simple life that he sought.
- </p>
- <p> "I wanted to get back to writing and journalism," says Collins,
- 35, who as an undergraduate at Harvard had been a member of
- the Lampoon, the university's satirical periodical. And so he
- abandoned the frenetic life of a number cruncher for the frenetic
- life of a magazine editor, spending three years at Spy, the
- Lampoon's de facto postgraduate outpost, before joining us last
- year to put his sharp, imaginative wit to work as the founding
- editor of this publication's Chronicles section.
- </p>
- <p> There he mesmerized staff members with his trenchant insights
- and vast breadth of knowledge on subjects varying from Middle
- East-peace diplomacy to Warren Christopher's neckwear to the
- dating habits of celebrity twentysomethings--knowledge enriched
- by a prodigious reading list that ranges from Commentary to
- the edgy, grunge-feminist teen magazine Sassy.
- </p>
- <p> Now as arts and media editor, Collins will indulge his passion
- for culture--high and low--full time. A film addict, a native
- New Yorker who spent his adolescence in downtown jazz clubs
- and whiles away his grownup years at the opera, Collins brings
- an intellectually charged hipness to TIME's cultural coverage.
- "I'm interested in what you might call the culture business
- and the decisions that are made at movie studios and publishing
- houses and record companies that affect what people see and
- read and listen to," he explains.
- </p>
- <p> Collins, who oversaw this week's story on Kurt Cobain's suicide,
- has been especially fascinated by mainstream media's warm embrace
- of alternative culture. "In some ways, the story of Kurt Cobain
- reflects the amazing workings of the music industry, in which
- the songs of a brilliant, provincial musician are suddenly made
- available to millions," he says. "Inevitably, though, that process
- changes the work an artist produces, and in Cobain's case, it
- contributed to his destruction."
- </p>
- <p> In addition to covering late-breaking media stories, Collins
- notes that "one of the most exciting things about working in
- the culture section at TIME is that we have some of the smartest,
- most articulate critics around." Their words are in worthy hands.
- </p>
-
- </body>
- </article>
- </text>
-
-